AUDIENCE ESSAY
I will be talking about my summer trailer that me and my group created. We aimed for this to be a Slasher. In this essay I will discuss whether the trailer is successfully or not according to the audience theory.
There are too theories used. The first is mass audience talks could influence a lot of people. These theorists say that everyone reacts in the same way to texts. Where as active audience theorists say that the audience can respond differently or interpret texts differently. The hypodermic theory links closely to mass audience as it says that messages and texts are injected into the audience by powerful syringe like media making them addicted. These are both passive theories.
George Gerbner says "persistent long term exposure to television content has minimal but measurable effects on the perceptual words of audience members" which talks about how people eventually become desesitized. It compares light moderate and heavy media users.
The psychologist Mary Clover Jones talks about desensitisation which is when the audience is over exposed violence in media. This theory is active as well as passive. It shows that media affects peoples lives, but by constantly seeing these media texts audience becomes desensitised. For example gory scenes with dead bodies have been used all the time so what was originally scary before due to the sparce use of gore but know because it's been used overly and now provides viseral pleasure instead of scaring the audience.
There are too theories used. The first is mass audience talks could influence a lot of people. These theorists say that everyone reacts in the same way to texts. Where as active audience theorists say that the audience can respond differently or interpret texts differently. The hypodermic theory links closely to mass audience as it says that messages and texts are injected into the audience by powerful syringe like media making them addicted. These are both passive theories.
George Gerbner says "persistent long term exposure to television content has minimal but measurable effects on the perceptual words of audience members" which talks about how people eventually become desesitized. It compares light moderate and heavy media users.
The psychologist Mary Clover Jones talks about desensitisation which is when the audience is over exposed violence in media. This theory is active as well as passive. It shows that media affects peoples lives, but by constantly seeing these media texts audience becomes desensitised. For example gory scenes with dead bodies have been used all the time so what was originally scary before due to the sparce use of gore but know because it's been used overly and now provides viseral pleasure instead of scaring the audience.
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